🌿 The Wilder & Fern Story:

A Philosophy of Choosing Well

At Wilder & Fern, we believe your home should be a collection of
meaningful objects, not fleeting trends. Our philosophy is simple:

Buy Less, Choose Well.

We offer an alternative to disposable culture—homeware selected for quality and timeless design, intended to become a cherished part of your everyday life.

The Heart of Our Curation

Every product in our collection is personally selected based on its ability to meet a high aesthetic and ethical standard.

I'm drawn to pieces with character—the quirky-but-classy ceramic that doubles as art, the handcrafted bowl with an imperfect glaze, the sculptural vase that becomes a conversation piece. These pieces don't have to be practical; they have to make you feel good using them.

If a piece doesn't possess the quality, considered design, and lasting appeal that I would happily bring into my own home, it doesn't make it into our collection.

This careful process ensures that every item—from ceramics to wooden accents and durable metals—is a pleasure to live with and use. We look for pieces that get better with time, gaining character and richness through years of use.